New product branding
Developing a brand name, brand logo, product labels, website and promotional collateral for a range of 1 litre and 225ml bottled fresh milks and cream for Asia.
The challenge
The client wanted to stand out on the fridge shelf, which was dominated by very colourful ‘busy’ product branding and long life imported milk products in cartons.
The Real Milk Co.’s product was organic milk and cream with minimal processing, flown in fresh from New Zealand.
The solution
The end result – a minimalist design using clear labels and a clear bottle – which lets the product shine.
The Real Milk Co. products went on to become the #5 top brand in the supermarket chain in Singapore.
what we Delivered
- Brand name
- Logo
- Branding
- Label design
- Website
- Marketing collateral – advertising, flyers, promotional postcards, product presentation, promotional pull-up banners
“When launching our new brand we met with several designers. Katina at thebrightside stood out from the crowd. Her designs for both our logo & packaging were the perfect interpretation of the brief.
therealmilkco cow has become a very recognisable & popular design with our customers. This recognition has added to the success of our brand.”
LAINA CHEUNG, NZ NATURAL EXPORTS
